The Ultimate Guide to CRM for Real Estate

If you are in real estate business, you know how challenging it can be to manage your business and clients.  Let me introduce you to a tool that can make things easier for you: the CRM.

What is a CRM?

Real estate CRM (Customer Relationship Management) is a must have software if you are in the real estate business.  It allows you to seamlessly manage your business. Generally, the software lets you manage leads, store customer information, manage marketing campaigns and after sales services through a single centralized platform. This information is available to everyone in your business who needs it. Real estate agents can now run their business without wasting time. 

Reasons Why You Need a Real Estate CRM

#1. You Will Understand Your Prospects

It is essential to understand how you generate prospects. It could be through your marketing campaigns or well-built website.  If you know where your prospects are coming from, you’ll understand what they are looking for in the market. When a prospect lands on your website, you can use CRM to create a form that collects necessary information about them. In addition, there are CRM software that have chat tools that allow you to engage with your prospects real-time. If the prospect is from an email campaign, then the prospect is automatically created in your real estate CRM.

#2. You Can Prioritize Leads You Want to Chase

Real estate CRM allows you to focus on leads interested in transacting with you rather than following up with leads that you won’t convert. So, how does real estate CRM help you prioritize the leads?  Real estate CRM allows you to classify your leads as either hot, warm, or cold according to how they engage with your business. Prioritize prospects that are actively communicating with you.

#3 You Can Access All Customer Information In One Place

One of the best reasons why your real estate business need CRM is that it allows you to track customer activities, make calls or even send them emails from your CRM. You can check all engagements you’ve made with various customers since you started engaging. Besides, CRM allows you to add tasks and notes relevant to each customer.

#4 You Can Map the Sales Process Using CRM

Modern real estate CRM allows you to keep track of your engagements with customers. You can customize yours sales process depending on your needs.  For example, you can follow the following steps.

  • Send a pitch
  • Send a follow-up email
  • Virtual tour
  • Visit the property
  • Negotiate prices and so forth

This allows you to know the number of customers at each stage. You can use this information to generate revenue estimates and to identify any loopholes in your business.

# 5. You Can Analyze the Performance of Your Business

As a realtor, you will want to know how your business is performing, how each agent is performing, where you are generating leads from and more. In simple terms, you might need to know the status of your business. To do this, you don’t need complicated tools and spreadsheets. All you need is a modern real estate CRM that can generate periodic reports. You can draw insights from the reports and strategize on how to improve your performance.

#6. You Will Never Miss a step with Your Customers

A real estate CRM allows you to automate workflow. Without a real estate CRM, you could easily forget to send follow up reminders, attend meetings and so forth.  It allows you to save time so that you can attend to your customer’s needs.

#7. You Will Build A long lasting Relationship with Your Customers

Most realtors make money through referral. A sure way of getting referrals is through great customer experience. Another way is by establishing a long term relationship with your customers. Keep in touch with your customers by sharing with them DIY tips, on how to furnish their houses, sending them anniversary and birthday wishes. You can do all this within a real estate CRM by creating customized sales campaigns. 

Advantages of CRM for Real Estate

CRM is undoubtedly one of the most effective ways of strengthening your real estate business. Although CRM for real estate has been around for a while, the process has evolved to a better version referred to as SMAC. SMAC is an acronym for Sales, Marketing, Accounting, and CRM. Handling all your real estate business without a CRM can be a daunting task. Below are the advantages of CRM for real Estate.

  1. You will be More Knowledgeable about your clients.  CRM allows you to customize your services because you can have a profile for each client.
  2. Automating your real estate business will make the sales process safer and easier.
  3. Integrating CRM allows you to send out emails, reminders and reports instantly. Your team will be better at follow-up and support.
  4. CRM allows you to perform marketing activities safely.  In the CRM, you can plan and organize different activities in line with your business
  5. CRM allows you to create and analyze reports efficiently. This can benefit your business in a big way.
  6. CRM for real estate will increase your efficiency. To achieve this, integrate your business with other business software.  It will allow you to synchronize important data such as financial statements, transaction records and more.
  7. CRM will allow you to audit your business operations allowing you to automatically archive and verify information.
  8. A CRM will help you find a customer from your database. You can thus  look at your previous transaction with them and easily contact them for future sales

How CRM Can Help Realtors Boost Business

CRM can help realtors improve their marketing efforts.  It allows real estate agents to focus on opportunities that deliver results. Using CRM for real estate will allow you to follow up with organic traffic and leads. 

The main objective of a real estate is to convert prospects into clients and to manage client information. An example is when a new client calls to make inquiries.  You can follow up with the customer in real-time. 

The real estate industry is broad and it may take time before you start seeing results. However, you can fast track this process by defining your target market .When you integrate CRM in your real estate business and define a target market, your lead generation campaign will be more effective.

CRM allows you to manage, store and organize large amounts of client information from one place. This will help you to identify potential marketing opportunities based on your marketing campaigns. You can now focus on specific activities such as analyzing the online habits of your buyers or looking at their professional qualifications.

In any business, it’s important to monitor leads. In real estate business, monitoring your leads will improve your sales because you can identify prospects that are likely to buy.

Questions To Ask Before Buying a CRM

In today’s world, it’s almost impossible to run a real estate business without a CRM especially if you want to speed up the sales process and keep up with prospects. But before buying a CRM, there are important questions that you need to ask to ascertain CRM is the best solution for your business.

  • Do I have a license to integrate CRM and the business software?
  • Is my CRM compatible with the current software solutions?
  • How easy is it to export my current prospects to the software solution?
  • Does this integrate with third party applications?
  • Does it integrate with outside marketplaces to get more leads?
  • Will the CRM help me target the right customers?
  • Will it send me targeted responses?
  • Does it provide ways of measuring advertising results?
  • How easy is it to use the CRM?

Which CRM Is Best?  The Types of CRM Software 

CRM apps have different designs.  However, they shouldn’t confuse you because they all aim to help you understand your clients better even if they don’t work in the same way. It depends with what you want. Some aim to increase leads, while some might just be looking for a better way of following up with clients. Here are the four primary types of CRM software.

  1. Conversation CRM

Conversation CRM focuses on the conversation your company has with contacts and customers.  The CRM organizes each conversation you have into the correct contract’s profile.  This helps you to know the last conversation you had with a client before engaging them again.

  1. Leads and Deals CRM

Leads and Deal CRM are the most popular type of CRM. They focus on closing deals with the most promising prospects. In this type of CRM, you track potential clients (leads) and then turn the lead into a deal. They help to trace all the steps that made the deal a success. It also helps sales representatives to know at what stage the deal was at any given time.

  1. Contact CRM

 These are the simplest type of CRM. They help you to gather all the important information you need about the people you are engaging with. When you know client’s details such as their birthday or anniversary, you’re likely to make a long lasting relationship. Contact CRM are easy to use because they have a simple design similar to Google contacts.

  1. Marketing CRM

An example of marketing CRM is Hubspot. It makes use of your contact data by automatically emailing the contacts and so on. Marketing CRM will help you close deals faster.

Explaining the Most Common CRM Terminologies

It is essential to learn CRM lingo so as to understand how CRM works.  There are many new CRM terminologies that you need to be familiar with. Let’s explain some of these terms.

#1. Contact

You’re probably familiar with contacts.  A CRM contact contains and personal information of customers and clients.  Contacts for organization s you work with are referred to ad Company or Account. A good CRM allows you to link an individual contact to an Account or Company.

#2. Lead

A lead is a prospect. These are potential clients.  These are the people you’ll want to give more attention to increase sales.

#3. Opportunity

If you think that you are going to sale to your lead your service, then they’re an opportunity.  In simple terms, these are people likely to buy your product. You will want to know them more. CRM helps to list their information so that you know exactly what this opportunity is and track them using CRM.


Let’s say you’ve converted your lead into an opportunity.  To make a deal, you’ll have to quote a price for your services or products.  In simple terms, a quote is the price of your services. CRM will help you know the price you quoted to a client when you engage with them later.

#5. Deal

After, sending a quote everything then can work out or fail. If it works out, the deal is successful. Sometimes the opportunity fails. CRM helps you to track all your previous deals.  You’ll know your won and lost deals.

#6. Profiles

Profiles refer to people that use the CRM APP. Each profile has a role and a set of permissions. For instance, your marketing agent might not have access to your suppliers list and so forth.

#7. Campaign

When using CRM for marketing, you need to track your outreach. Each campaign lists contacts, results and notes from that campaign.

#8. Tags

Just like meta tags in your photos or Gmail, tags allow you to add extra information to a deal , a contact or anything else. This data helps you in creating insights.

#9. Activities

An activity is anything that has happened in the CRM app. It could be a new contact, a new deal or even just a comment from a colleague. Activities are listed in one place so that you can easily access it.

Common Features of Real Estate CRM Software

Here are some features to look out for when purchasing a real estate CRM solution.

  1. Managing Leads

 A Real estate CRM allows you to manage the leads that you have collected through social media platforms, live chats, web forms and other platforms. This is also referred to as contact management. IN real estate, CRM allows you to manage contacts and leads using the most relevant tools.  Managing leads often involves:

  • Importing data from external sources like spreadsheets.
  • Automatically capturing leads from web forms, ads and other sources.
  • Lead distribution, so that you work with the most relevant leads.
  • Segmenting the leads based on a criteria of your choice
  • Lead scoring to know the hottest leads.
  1. Pipeline Management

Just like any other business, it’s ideal to have all your deals in one place. The pipeline feature in a CRM makes this possible. It allows you to attach documents and other details to each activity. Some CRMs include stats that show different metrics.

  1. Marketing Automation

This feature varies with the CRM platform that you’re using.  Some use simple text and email tools while others have fully fledged marketing automation functionality. Look for marketing automation tools with the following features.

  • Drip Campaigns: They help you to nurture deals with relevant content.
  • Automation: This allows you to schedule email campaigns.
  • Prebuilt templates and configuration options
  • Analytics reports such as open and click through rates that allow you to improve your outreach.
  1. MLS integration

MLS integration is specifically for real estate CRM. It allows seamless integration of MLS data within the CRM.

  1. Support for Popular Tools

The CRM tool that you use should be compatible with the other apps that you’re using should integrate with commonly used tools such as Dropbox, Google Docs, MS Office and others.  Of importance, it should support real estate platforms such as Zillow,, Easy Agent Pro and so on.

  1. Usability

You want a CRM tool that is easy to use. You don’t have to be tech savvy to use the CRM Software. It will be much easier if you understand the interface. After all, you don’t have to waste time learning how the CRM software works. Unless you’re tech savvy, choose a user friendly design. The features to look out for include:

  • Drag and drop tools
  • Visual builders and 
  • Premade templates

Top Real Estate CRM Software

A real estate CRM will lead to improved sales. However, there are numerous CRM software that it makes it challenging to choose the best.  So, how do you know the right real estate CRM to use? Here is a list of the top real estate CRM software.

Wise Agent

Wise agent has a myriad of features that make it one of the best CRM software. These features include unlimited document storage, landing pages, transaction management, mobile responsive design, and social media enhancements. It can integrate with a wide range of applications such as Google applications, IDX Broker, and Twitter. Its other unique features include lockbox list and a printing feature. Exemplary customer service is their priority. You can access their customer support attendants at any time.

Key Features

  • Calendar:  This feature allows you to plan your day. You can set up text or email alerts about future events.
  •  SMS Text:  it has an option to send texts to new leads and text blasts to larger groups. It also allows adding videos in the text.
  • Education Tracking: This unique feature allows you to track and record classes that you need to remain licensed.


Although Wise Agent has much useful functionality, it also has some downfalls. Here are some of its drawbacks.

  • You can’t send more than 500 emails in a day.
  • You can’t auto save notes.
  • Only one person can view a profile at a time.


This is another popular CRM solution for real estate.  It focuses on lead nurturing and is cloud based. You can access some of its most common features including contact management, pipelines and dashboards. It integrates with tools like Zapier and IDX Broker. One of its trademarks is dedication to data security. It also automates repetitive tasks. 

Key Features

Here are some of Contactually’s top features:

Duplicate Content Scan: Contactually has a system for checking duplicate contacts. It compiles a list of all repaired names, phone numbers, email addresses and so on. This ensures that your database is clean.

Network Health:  Contactually provides insights on how well you are connecting with your leads and clients.

ScaleMail:  This feature lets you send messages to different contacts simultaneously while adding a personal touch to each message.


Contactually has the following shortcomings:

  • You can only see a limited number of historical actions.
  • Its Android app has a low rating


Realvolve is another amazing CRM for retail estate agents. It has features such as workflow automation,  calendar, bulk messages and contact management. Its hallmark is its scalability. It updates to changes in your business so you don’t need to replace it with a newer version. It has mobile apps for both Apple and Android devices. It also integrates with tools such as Evernote, Google+, and Zappier.

Key features:

Custom Workflows: Reavolve allows you to create your own library. It also has its own library of workflows.

Data Tags: This feature allows you to organize your data. It saves time when you’re searching for data.

Property Portfolio: Realvolve allows you to manage the details of the properties that you’re working on.


  • To add a video to an email, you need to integrate with a third party.
  • You can’t add custom fields to each client.

Follow Up Boss

Follow Up Boss is a cloud based CRM ideal for small real estates. It has features such as a shared calendar, file sharing and @tagging. Its other capabilities include email automation, outbound calling, and multiple integration. Its supports both Android and iOS devices. Lastly they have one of the best support services.  They reply within a few hours. You can reach them via email, text or phone any day of the week.

Key Features

Smart List: It allows organizing leads with similar characteristics together. You could organize them based on their price range, when they were created or even the number of times you’ve reached out to them.

Website Activity Tracking: You can prioritize which lead to pursue based on their online activity. The system looks at the lead’s spending behavior and draws insights used in marketing campaigns.

Inbound Calling Routing: You can create rules for routing inbound calls to different profiles.


Follow Up Boss falls short in the following areas.

  • You can’t set reminders for important events like anniversaries
  • It has a poor Android rating


As we sum up, I hope you now fully understand the role of CRM in real estate.  When venturing out in search of a new CRM for your real estate business, make sure it fits your needs. 


How Often Should You Be Publishing Real Estate Content?

“How often should I post content on my website?”, this is probably one of the most common questions real estate agents ask when they start blogging on their website. The answer actually depends on a variety of factors. More is almost always better because studies prove companies that publish 16-plus blog posts per month receive 4.5 times the amount of traffic as companies that publish only 0-4 posts per month. More traffic means more leads.

But if you want to come up with a concrete editorial schedule, here are a few things you should keep in mind:

Why should be your posting frequently?

There are two types of content that you can produce for your audience to get more real estate leads: your opinion on the latest market trends and the ever green content like guides on buying and selling homes.

The first type of content will need you to act whenever there is some latest update on real estate market that may be informative and useful for your audience. If there is a study on the fluctuation of home prices or inventory in your area, you should try to add your own opinion and get it out to your audience as soon as possible.

You can come up with a schedule for the second type of content (ever green content). You can make a list of topics that you will cover over the next few months and stick to a schedule.

Here are some publishing guidelines for you to follow:

  • Find out what other web sites in real estate niche in your area do with their publishing strategy. Do they publish daily or many times per day, what type of posts do they publish (short or long and informative)? Try to stay ahead of them.
  • You should produce fresh content on a regular basis because it will improve your site’s ranking in search engines. Google’s Matt Cutts has talked about the importance of fresh content on many occasions.
  • Establishing a publishing routine and sticking to it will be great from a user experience perspective. People will visit your website looking for fresh content and if they don’t find it they will be disappointed and never come back.
  • Keep a tab on your site’s traffic statistics. If your traffic is growing at a steady pace, then it means you are heading in the right direction.
  • If publishing daily does not generate any return (i.e. more traffic, more customers, more social media mentions, more exposure) then better reduce your publishing frequency and concentrate on other actions like finding other sources of traffic besides search engines.

You should not give up if publishing content regularly doesn’t produce results you expect in the short term. It may take you a while to build your website’s authority in the eyes of Google. You should have patience, create an editorial calendar and stick to your publishing schedule.


7 most ingenious ways to increase traffic to a real estate blog

Studies suggest more than 90 percent buyers start their search for a home on the Internet. If you want to engage with these people early in their ‘home finding process’, you have to make your content visible in search engine results. This is directly associated with increasing traffic to your real estate site. If people visit your site looking for properties and content related to buying and selling real estate, they will get familiar with your brand. Brand awareness will result in leads.

Now that you know the advantages of increasing traffic to your website, here are some tips you can follow to boost traffic:

Local keywords can improve your visibility in search engine results

Most real estate agents make the mistake of targeting broad keyword terms like ‘buying a home’ or ‘selling a home’. It is basically useless for two reasons: you can’t compete with major brands like Zillow which dominate these keywords (if you want to see results quickly) and the traffic you will get from these keywords will be generic so it won’t necessarily result in leads.

In order to get your content to show up in search engine results quickly, you should target local keywords in your content. You can use the name of your city or neighborhood frequently in your content to make it relevant to your audience. An example of local keyword is ’10 budget homes to buy in (neighborhood name)’.

If you are active in only a few neighborhoods and communities in your city, you should use those neighborhoods and communities as keywords rather than using the name of the city.

You can also write content on specific properties (long property descriptions) that you are most motivated to sell.

Make your content visually appealing

Always remember the phrase – ‘a picture is worth a thousand words’. When people search for homes online, they want to look at pictures of homes in their target neighborhoods. Photos and videos are key engagement objects on all websites, but this is especially true of a real estate site.

Make your site mobile responsive

People should have a great user experience while browsing your site on mobile. Text, pictures and images that you use on your website should be responsive, or in other words they should resize according to the width of the device screen. This device can be a mobile phone, laptop or a tablet. Keep in mind 89 percent of new home shoppers search using a mobile device during the home buying process.

Promote your content

Writing great content is not enough. If you wait for the traffic to kick in as soon as you post a new blog, you are going to be disappointed. You should actively promote your content on platforms where your target audience hangs out. Make sure that you are active on popular social media platforms and regularly post your site’s content on them.


4 Basic Tips for Successful Real Estate Blogging

Blogging can help real estate agents connect with potential clients and other professional in their field. While there are enough evidence to prove that blogging is a very effective medium that can work wonders if you do it right, you will waste your time and money if you are not strategic about how you blog, what you blog about and the way you get your blog out to the world. There are two parts of successful real estate blogging: writing great content and then marketing it effectively.

Build a network

While you should write content keeping your potential clients in mind, you should network with other real estate bloggers, agents, home inspectors, lawyers and mortgage brokers. You should promote their content and as a result they will promote yours. This network will help you not only reach more people, but also get business through referrals.

Establishing positive and mutually beneficial relationships with other real estate bloggers can also help with search engine optimization. When these professionals will link to your content, your site will move higher in search engine results.

Establish yourself as an expert

Did you notice that some of the most successful real estate agents have their presence everywhere – forums, Linked-In, Facebook, Twitter, Quora etc.? Well, they have built their online presence over time. They make sure that they have a strong presence wherever their prospects hang out.

You should also market your content throughout the World Wide Web. Repurpose your content into ebooks, forum answers and newsletters and distribute it wisely.

It will establish you as an expert in the real estate niche. Journalists will approach you to know your opinion on the latest market trends.

Find what challenges your prospects face and solve them

The main objective of real estate blogging is to make it easier and less confusing for people to buy and sell real estate. Buyers and sellers turn to the Internet when they have a question related to a property’s transaction. They will type questions in Google search as if they are interacting one-on-one with a real estate expert. You want your blog to pop up in the results when these people do a search, so it makes sense to try and answer their questions with your blog.

Learn the basics of SEO and content marketing

You can hire search engine optimization (SEO) and content marketing experts, but it will help you a lot if you learn the basic. It is very easy and there are lots of resources available online which help beginners like you understand how SEO works and how you should go about marketing your content. Even if you outsource these jobs, you will know what to expect and what you results you should see over time. You can have the greatest blog content around but if nobody finds it, you will be missing opportunities.


How to get followers for your Google Plus real estate page

How to get followers for your Google Plus real estate page

Most real estate agents use Facebook, Instagram and Twitter, but they don’t even give a thought to other social media networks. One social media channel that every agent should use other than the three is Google Plus. It not only helps reach more people, but also improves SEO because it is a product of Google itself. It is widely believed that content shared on Google Plus is indexed faster in Google searches.

Whether you are new to the platform or you are already using it, but struggling to get traction, here are a few tips on how to get followers for your Google Plus real estate page:

Create both personal and business profiles on Google Plus

You should use both your personal profile and business page in tandem, as this will allow you to improve your personal and business brands. You probably already know real estate agents can drive more leads by connecting with people on a personal level. While you have restrictions on the number of people who can be friends with you on Facebook personal profile, there is no limit to the number of people who can be in your circle on Google Plus.

Post valuable content

Google plus can be used as a micro-blogging platform. You should regularly update your page with unique and valuable content. Make the content visually appealing by sharing photographs and video. You can post guides on buying and selling real estate and interesting facts or events in your community. You can also answer questions frequently asked by your prospects.

Engage with people in your community

Comment on and Plus One other people’s content to engage with the community. Apart from posting regular updates, useful links, or images, you need to engage with users on one-to-one basis. You can use your personal profile to do the networking and outreach. That will benefit your business page indirectly, since the more you can manage to get into the circles of other people, the more exposure you will get for your business page, by sharing your business posts.

Keep a tab on ‘What’s Hot’

You should keep a tab on what’s trending on Google Plus and try to figure out if any of the trending topics may be relevant to your audience. You should add your opinion on the issue and share it with people in your circle. Encourage them to join the discussion even if they have a different point of view.

Other useful tips

  • You can use ‘search’ functionality on Google Plus to find people you should connect with. Google Plus can be a great platform to do networking with influencers in your industry.
  • You should know about notification triggers, but you will have to use them wisely so that you don’t annoy others.
  • You can use ‘Hangouts On Air’ to connect with your prospects in real time.
  • If you are organizing an event, you should post them on Google Plus and invite your followers
  • Use Google Plus share button on all the content you share on your website.
  • You should also join communities on Google Plus.

These were some of the tips you can use to grow followers for your Google Plus page.


6 tips for brainstorming real estate blog post ideas

Many real estate agents want to leverage benefits of content marketing, but one of the biggest obstacles before them is to come up with content ideas that their audience will like to read, share and engage with. In order to make sure that your prospects find your content interesting, you have to brainstorm real estate blogging ideas. There are some proven brainstorming strategies you can use to achieve this:

Fill in the gaps on Google

Google is your best friend to help you find great blog post ideas. If you have a vague idea of a topic, you should google it and find out how other websites have turned it into a high ranking blog post. You should go through all these blog posts and find information gaps which you can fill and make your content on the same topic stand out.

Type the first words of a query into Google Search to see the suggested phrases that come up. These are ‘suggestions’ from Google and it shows that people are searching for information using these phrases.

Alternatively, you can scroll down to the bottom of a Google search result page for a topic. You will find search phrases under ‘Searches related to Google Suggest’.

Look for trending topics in real estate niche on social media

Keep a tab on trending topics on Twitter and Facebook. If you think a topic can be useful for your audience, you should add your own opinion and turn it into a detailed blog post.

Alternatively, you can browse through all the stories related to a topic appearing in Google News and come up with blog post ideas. You can also set up Google Alerts for particular so that whenever some prominent site (approved by Google News) writes something on that topic, you will get a notification in your inbox. Google Trends is another great source you can use.

Use keyword tools

You must have some keywords in your mind that your prospects are using to search content in search engines. You can use tools like Google’s Keyword Planner Tool’ and type keyword phrases to come up with blog posts ideas. You will get information like ‘average monthly searches’ for a particular topic. It will give you an idea of how popular a particular search phrase is. You can use that phrase as a blog post idea.

Keep a tab on your competitors

Find out what type of content your competitors are producing and how successful they are in their content marketing efforts. You can emulate their content marketing strategy in the beginning until you craft your own style and tone.

Turn your clients’ questions into blog posts

You will come across some questions that are frequently asked by your clients. You can use these questions as topics for writing informative blog posts.

Keep in mind that you are blogging to connect with your prospects. It takes hard work to find rich blog topics, but if you prove to visitors that your site is a worthwhile place to spend time, they will trust you and do business with you.


How to choose real estate blog categories and tags

As a real estate professional, you would like to write content targeting different segments of your prospects and different types of properties they can buy or sell in your area. You will write content for home sellers, buyers, millennials etc. You will also write blogs on various types of properties including start-up homes and luxury villas. Have you ever wondered what happens if you don’t categorize each piece of your content on the basis of type of audience and property it addresses? Well, your real estate blog will be a total mess.

If you want to keep your blog nicely organized and easy for your readers to navigate through, you should educate yourself on ‘categories’ and ‘tags’.

Difference between category and tags

Categories and tags sound like they are the same thing, but there is a huge difference. A blog category is a broad topic targeting a specific segment of your prospects. For example ‘home selling’, ‘home buying’, ‘home financing’, ‘real estate news’, ‘real estate market trends’, ‘foreclosure’ are all different categories. Your category list is like the table of contents for your blog. Each category on your real estate blog can contain smaller, more defined topics. They are called ‘tags’. Within the category ‘home buying’,  you can have different tags like ‘multifamily homes’, ‘start-up homes’, ‘credit score’, ‘buying around Christmas’ etc.

Organizing your content into categories and tags has many advantages:

  • It helps each of your readers to quickly find the content that targets specifically him or her.
  • It helps you with search engine optimization. You can use most important keywords when deciding the names of your category and tags. It also helps search engines understand and index your content in a better way.
  • It helps you optimize your blog for more exposure and keep the content properly organized.

Here are some of the best practices for setting up ‘categories’ and ‘tags’ within a blog:

  • Don’t have too many or too few categories. You should understand the parameters required for a topic to qualify for being assigned to a dedicated category. If you write a lot of content on a specific topic, you should turn it into a category.
  • Categories and tags are not carved in stone. As your blog matures, do not be afraid to add a new category or tag whenever the need arises.
  • Don’t place a blog post under too many categories.
  • Make an audit of your real estate blog categories and tags on a regular basis. Remove outdated categories and tags. It won’t look good for a category to have just one blog post. If you have a lonely post sitting in a category, move it to a different category.

So these were some of the best practices you can follow to organize your real estate content using categories and tags.


6 tips for successful real estate blogging


The success of your real estate blog can make a huge difference when it comes to generating leads online. Many real estate agents start a blog, but after a couple of months they give up. Not having enough time and the lack of positive results are some of the excuses for them to stop blogging.  If you have tried real estate blogging but didn’t get desired results, it is possible that you are doing it the wrong way. Here are a few tips to ensure that you get off to a great start to a highly effective and interesting real estate blog for your area:

Create a strategy

Blogging without a solid strategy is the recipe for failure. You should have a clear idea of the following things:

  • How many posts you are going to write in a week or month
  • What topics you will cover.
  • What steps you will take to make your content easy to grasp and follow.
  • What type of content you will produce.
  • How you will distribute the content.

By outlining your strategy, you will be able to create content with a specific focus. Your audience will relate to your blog posts.

Create an editorial calendar

One of the biggest reasons for failure in blogging is the lack of consistency. If you are writing two blog posts per week, you should make sure that you maintain this schedule. You should create an editorial calendar with tentative headlines and publishing dates for blog posts that you are going to produce over the next 2-3 months. You can use free tools like Google Docs to create the editorial calendar.

Choose a blogging platform wisely

If you are not tech-savvy, it will become extremely difficult to get yourself comfortable with a complex content management system (CMS). You should choose your blogging platform wisely. WordPress is the most favorite CMS for most real estate agents. It is open source and easy to use. If you come across a bug, finding a WordPress developer or designer is comparatively very easily.


Blogging is probably one of the cheapest inbound marketing methods. If you don’t have time, you can easily outsource the job to professionals who will provide you fresh content on a regular basis.

Distribute content

If you write a blog post and wait for visitors to pour in, you are in for a disappointment. You should actively promote your content through social media, online forums and other channels to ensure that it reaches the right audience.

Analyze feedback and traffic data

You should keep a hawk eye on the progress of your real estate blog. You can use free tools like Google Analytics to know:

  • The number of daily, weekly or monthly visitors
  • Average time your visitors spend on your website
  • Most popular topics
  • Repeat visitors

These metrics will tell you if your blog is going in the right direction.



Three most effective types of content for your real estate website

Not long ago relators used to get leads through referrals from former clients, friends and relatives, but now content marketing on the Internet has become a major source for lead generation. Benefits of an effective real estate content marketing campaign are huge.  By producing good quality content on your real estate website, you can build trust, establish yourself as an expert and drive organic traffic.

When it comes to content marketing, it is very important that you know what you are doing and what you want to achieve. Most real estate agents have usual information on their website like how long they’ve been in the business and which listings they have, but in order to make your content marketing campaigns really effective, you need to create unique and superior content.

Here are three types of content you should have on your real estate website:

Textual content

Producing written or textual content on a regular basis is the first step you should take. It will help you rank your website higher in search engine results for your target keywords. Here are some ideas for creating content

  • Feature your former clients and share their experience related to buying and selling homes. What challenges they faced and how they overcame
  • Report important development in the real industry. You can include your own expert opinion on the issue.
  • You should write about services such schools and taxes applicable to buying and selling real estate and communities in your area.
  • Write about places to shop, eat, imbibe, and otherwise have a good time: restaurants, shops, bars, parks, attractions, etc.
  • Provide tips to buyers and sellers
  • Provide answers to most frequently asked questions.

These are some of the most basic ideas that can be used for creating written content for a real estate website.

Video content

This is one of most effective types of content that will engage your audience and boost SEO by reducing ‘bounce rate’ and improving ‘average time spent on your site’. Here are a few ideas for producing video content

  • Property tours have become very popular among home buyers. Video tours give buyers a better sense of the layout, sound, and feel of your properties.
  • You should produce video show off the most attractive features of a neighborhood where the property is located.
  • You can interview local businesses in your area.
  • Video testimonials
  • Interview your customers about their buying and selling experience.

Images and infographics

Images are important for a real estate website because they not only add visual appeal, but also engage your audience.

  • Post beautiful images of properties you represent.
  • Share home staging tips through images.
  • Share neighborhood photos.
  • Slideshows of how-to guides for home buyers and sellers.
  • Images of the latest and most popular events in local communities.
  • Feature your team members.
  • Infographics on home buying and selling tips.
  • Infographics to make complicated real estate data easier to understand.

10 creative blog ideas for real estate agents

If you are planning to launch a real estate blog for lead generation, your biggest obstacle will be to come up with blog ideas that resonate with your prospects. You will realize that it takes more time than actually writing the content. To help you overcome the challenge, we have put together a list of creative real estate blog ideas that your prospects will find interesting:


This item tops our list of most interesting blog ideas because listicles are hugely popular on the Internet. Several studies suggest that people love to read listicles. That’s why the article you’re reading right now is a listicle. You can come up with listicles for almost any topic, for example:

  • 50 tips for buying a home for the first time.
  • 10 things to consider when staging a home.
  • 15 things to know before applying for a mortgage.


How-tos are immensely popular simply because they provide information about whatever people are actively searching for online.

  • How to sell your home in a week.
  • How to determine the right price for your home.

Beginner guides

Most people buy homes for the first time, so you can write detailed guides with information suited for first time home buyers.

  • The beginner’s guide to buying a home.
  • A novice home buyer’s guide to searching the perfect home.

Ultimate guides

Your ultimate guides should provide value to even experienced home buyers, sellers and real estate investors. They should be very detailed and the information should go beyond the basics.

  • The ultimate guide to investing in (your city) real estate.
  • The ultimate guide to finding the best lender.
  • The ultimate guide to financing a home deal.

Troubleshooting guides

While buying and selling homes, people come across unexpected circumstances. You can help them be prepared for these situations through your content. For example:

  • What to do if your mortgage application gets rejected.
  • What to do if seller is unable to close on time.


Frequently asked questions (FAQs) serve as a resource for people. Home buyers and sellers come across some common challenges. You can cover these topics in a FAQ section on your website.

Personal stories

People love to read personal stories. You can feature families that found their dream abode in your area, what challenges they faced and how they overcome them.

Community stories

You can feature communities in your area. Through sharing stories related to local communities, you give readers a chance to relate to your business on a personal level, which helps build brand affinity.


You can connect with your prospects by extensively covering popular events in your community. Try to stand out by featuring people and highlighting the celebration and history behind these events.


People need good advice when they make the biggest investment of their life or sell their biggest asset. You can win the trust of your prospects by providing them valuable information and advice.