How Real Estate Agents Measure Content Marketing

measuring content marketing

The goal of your real estate content marketing is to generate leads which will ultimately convert into customers.

Whether you decide to <outsource your real estate content marketing> or handle it yourself; there are certain key performance indicators that can be measure to determine how each piece of content is doing. These KPIs can also give you an overview of how your entire content marketing strategy is doing and gives you a benchmark to optimize from.

So how do you measure your real estate content marketing? These metrics outlined in this article will help you out.

Website/Blog Metrics

By using Google Analytics, you can easily set up a measuring platform that lets know exactly where your website traffic is coming from. The following KPIs are used to measure this metric:

  • Page views
  • Time on site
  • Bounce rate
  • Inbound links
  • Lead Magnet Downloads/Form Completions
  • Unique Visitors

Share Metrics

Depending on your content marketing goals, if brand awareness and reach is among then this metric will play an important role in measuring that. The following KPIs are used to measure this metric:

  • Social Media Shares
  • Social Media Likes
  • Email Forwards

Engagement Metrics

One of your main goals should be to turn your website into a vibrant community that fosters discussions. You should use the opportunity to gather feedback and even get blog ideas. The following KPIs are used to measure this metric:

  • Comments
  • Session Duration
  • Page Depth

Lead Generation Metrics

This is the metric that makes the phrase “money in the numbers” as literal as possible. The amount of leads you generate will determine how many of them you can nurture and eventually turn into clients. The following KPIs are used to measure this metric:

  • New Leads Generated
  • Existing Leads Touched
  • Funnel Conversion Rate

Email Subscriber Metrics

Leads usually come from different sources, such as download a lead magnet or directly reaching out to you. However, email subscribers are also valid leads that can be nurtured and converted into customers. The following KPIs are used to measure this metric:

  • Email Opens
  • Email Clicks
  • Unsubscribe/Opt Out
  • Follower Count
  • Feed Subscribers

These metrics are very important aspects of your content marketing and measuring them will enable you to see what is working and what is not. It will also enable you to focus your efforts on the high performing KPIs which will eventually help you reach your bottom line.

Are there any additional content marketing measurements we didn’t cover in this article? Share your thoughts in the comments section below.