No matter how good your content is; if it is not getting the proper traction on its own, your content marketing strategy is not yet complete. Search engine optimization, otherwise known as SEO, is a term that encompasses everything you need to do to improve both your website and your blog’s ranking position in search engines such as Google and Bing.
For SEO to work very well, your website needs good content. The following are components of good content:
- The content is original and well researched
- The content is optimized for SEO by using keywords normally
- Has rich media such as image or video and uses a brief text description for each one
Without good content on your website; even if we manage to get people to visit as a result of using the tactics that will be covered in this article, you will not be able to retain them. Good content allows you to:
- Make a first good impression
- Helps you attract, engage and retain your target audience’s attention
- Build trust and show expertise to your audience for years to come
Simple ways to boost your website’s content through SEO
Page titles, description and formatting
This is the very basics of SEO yet many real estate agents overlook it. These tips will help you optimize your posts do much better:
- Each page must have a unique title that will help both search engines and your potential clients understand what the page is all about
- Because the page description is what the searcher will see in the search engine results page, it has to be descriptive – up to 150 characters and unique for each page
- Make sure your page is properly formatted so it will be easy for search engines to index it properly
- Make sure the images and videos you’re using have proper descriptions
URL structure
Your website’s URL also plays an important role in how your content gets crawled by search engines and ultimately presents to as results to queries. The following tips will help you optimize it:
- Permanent links are the URL’s of each page. Good URLs should be less than 255 characters and use hyphens to ‘-‘separate the different parts e.g www.netmedia.com/5-ways-to-boost-your-content-with-seo
- Group your blog pages into categories to help users and search engines find what they want faster on your website
- Create a sitemap if you don’t have one and submit to Google webmasters.
Internal Linking
It is important to link to other content on your website such as related blog posts and your listings. It is important because:
- It helps search engine crawlers know more about your website and the type of content you write about
- It shows search engines what your most important pages are
- It increases the amount of time people will spend on your website reading related content
Speed and responsiveness
Your websites’ speed will determine how Google and other search engines rank your website because most people usually abandon a slow site. You can improve your website speed by:
- Making sure your website’s media such as images and videos have been compressed to enable faster loading
- Building your website to be mobile responsive so visitors can have a good experience regardless of what device their using
Google Authorship and guest posts
In order to have your content rank higher in search engines, take advantage of the following tips:
Sign up for Google Authorship by using your Google+ page. This puts your name and face right next to your content and makes it rank higher
Another great option would be to guest blog on other website and link back to your blog content
These steps are meant to give you a starting point. SEO optimized content, if done right, will yield results for years to come. If you need help creating high quality and engaging SEO optimized articles for your real estate business, contact us today
