No matter how much time and effort you put into creating awesome content, no matter how much time you put into promoting your awesome content and no matter how many leads you get; the chances that every lead you get is ready to do business with you is very LOW.
As a matter of fact, there are two types of leads you will attract with your content marketing strategy:
- “Hot leads” that are ready to do business with you
- Cold or warm leads that are NOT ready to do business with you (yet)
The truth is that a vast majority of your leads will fall into the second category – which is you need to implement the content pieces listed below in your lead nurturing strategy to keep those leads engaged and interested UNTIL they are ready to do business with you.
BLOG
Real estate blogging is the perfect way to establish your expertise and knowledge while also keeping yourself top-of-mind with leads that are not yet ready to do business with you.
Whether you’re talking about neighborhood news and lifestyle events or are giving expert advice on real estate best-practices, blogging is a great way to keep your leads engaged throughout the sales lifecycle.
Pro Tip: If you’re new to real estate blogging, check out this blog post to get started
NEWSLETTER
Generating leads means you have a list of subscribed people looking forward to your newsletters. And because not all your leads will catch your latest blog post, sending a monthly newsletter to your email database is a smart way to capture more eyes.
Newsletters can also be the perfect opportunity to highlight your recent deals or listings, advertise open houses, talk about local events, and much more.
Pro Tip: Use newsletters to promote your blog articles and listings by including links to your website.
SOCIAL MEDIA
Apart from promoting your content to new audiences, you can use also use social media to keep your “not-yet-ready” leads engaged. You can do this by sharing your latest blog posts, local market information, or other thought-leadership content to your social media audience.
Remember that each social media platforms such as Facebook, LinkedIn, Instagram, Google+, or YouTube all requires different types of content. Messages ought to be tailored towards each platform because their audiences prefer different communication styles.
Pro Tip: You can use the same message across your social media platforms but ensure you tailor each message to fit the style of distribution of that specific platform.
VIDEO
Videos are a perfect addition to your lead nurturing strategy. A video not only tells a story, but it keeps your leads engaged longer. When you include videos in your content marketing strategy, you’re indirectly encouraging longer engagement time and this is good because it puts your personal brand in the spotlight longer.
Pro Tip: Keep your videos short and of high quality. It is a fact that shorter videos (between 30secs to 120secs) perform better than much longer videos – unless you’re shooting a movie!
Creating content that keeps your leads engaged throughout the sales cycle is very important to your success as a real estate agent. Don’t have the time or resources to create lead generating and nurturing content for your real estate website? Don’t worry! Our team of real estate content writers are ready to help. Contact us today to find out more about our services and how we can help you.
