Gone are the days when expensive brochures and newspaper ads were the only avenues through which real estate agents were getting prospects.
These days, more and more agents are beginning to realize the need to have an online presence, usually in the form of a website and a few social media pages. But having a website is not enough. Driving traffic and keeping them engaged and coming back, to your website is more important which is why a lot of agents are turning towards blogging to improve their online presence.
Blogging brings with it a lot of benefits such as:
- Increased Search Engine Rankings
- Position yourself as an expert
- Build trust with potential prospects etc
However, as good as blogging sounds, there are some common blogging mistakes that real estate agents make. In this article, we outline some of these mistakes and how you can avoid them.
Being too promotional; not offering value
One of the most common mistakes we see new real estate agents make when they start blogging is being too promotional. Constantly talking about your services, offers and listings might seem like a good idea from your perspective, but from your reader’s perspective, nothing could be further from the truth.
Solution: Offer valuable content. Your prospects are looking for information- provide them with just that.
No Call to Actions (CTA)
CTA are instructions used to urge your blog reader to perform an action such as “call now,” “share” or “view listing.” The CTA is a very important element in any blog post however; most real estate agents don’t make use of it.
Solution: Have a goal in mind with each blog post, such as calling to view a property, view recent listings or sharing your content on social media, and include a CTA that motivates them to do what you want. You can also use CTA to increase your blog subscribers as well.
Poor layout and formatting
Clear and concise communication is one of the qualities of a successful real estate agent. This quality should be reflected in your blog posts as well. Unfortunately, poor formatting and inconsistent typefaces and fonts make it difficult for your blog readers to connect with you.
Solution: Use clear and easy to read fonts. Use headings and subheadings, bullet points and write in a simple, conversational style.
Not promoting the blog well enough
Another mistake we see a lot of agents make when they start blogging is not promoting their articles enough. There is no point in writing a high quality blog post that nobody gets to read. Don’t make the mistake of posting on Social Media once and forgetting all about it.
Solution: Don’t expect all your traffic to come from search engines; sometimes, you just have to get your hands dirty by driving the traffic manually. All you have to is promote, promote and promote.
Not proof reading
A blog post with bad grammar and bad spelling will discourage readers from reading further – no matter how high quality the post is.
Solution: Take your time to edit your post carefully. Use spell check and make sure you are publishing error free content to your audience.
Even though blogging offers a range of benefits, these mistakes can be a blocking point to achieving that success. Use the solutions offered in this article to take your real estate blogging to the next level and if you need expert help in generating quality content that will attract and engage potential customers, contact us today for a free consultation.