People come to a real estate agent’s website for a verity of reasons including property search. In most cases, they leave after going through the information they were looking for and never come back. If you want to engage with these prospects and turn them into leads, you should start blogging right away. Blogging is a great tool to get found by your prospects, keep them engaged and ensure that they return for more information in the future. Not only that, there are many other advantages that blogging offers:
Good for SEO
It is getting increasingly important for real estate professionals to rank their content higher in search engines for local searches. Blogging is the best tool to increase your brand’s presence in search engine results. You can target specific keywords and include them in your blog posts. If your content is high quality, it will improve your search engine ranking. You produce fresh content by blogging regularly. Fresh content is one of most important ranking factors for search engines.
Enhances communication with prospects
You can write blog posts targeting a specific segment of your audience like home buyers or home sellers. It will help you engage with your prospects because they will try to communicate with you by leaving comments and asking questions on particular topics. You can win their trust by responding to these comments and questions. You will also get valuable feedback from people from time to time.
Helps you launch other types of marketing campaigns
You can share blog posts on social media channels such as Facebook and Twitter. You can send weekly or monthly newsletters containing the links to the latest blog posts. You can also repurpose your blog posts and turn them into ebooks or infographics.
Increases brand awareness
Since blogging helps you engage with your prospects, your brand will become a topic of discussion for prospective buyers and sellers. They will refer to the information you give in your blog posts. It will improve your brand’s reputation.
Establishes you as an industry expert
You can also use this space to provide your opinion on the latest market trends. It will establish you as an expert in your local real estate industry. You will become known as a go-to person whenever someone needs advice on topics related to real estate. Journalists will approach you for your comments on newsworthy developments.
Helps you build professional relationships and networking
You can interview or quote influencers in your local real estate industry and experts from related fields like law, home inspection and banking. They will share blog posts that mention them on their social media channels. They may even refer clients to you.
Helps you think out of the box
In order to produce content on a regular basis, you will have to think out of the box and come up with topics that are unique and interesting. You can review restaurants and report major community events through your blog posts.
If one or more of these reasons resonate with you, it’s time to start your own real estate blog.