6 ways real estate blogging can help you with SEO


Blogging helps real estate SEO in more ways than you can imagine. Apart from capturing and cultivating leads for your business, blogging can get your website to rank higher in search engine results. If your brand is visible in search engines, you will get more organic traffic, and it is needless to say more organic traffic will translate into more clients.

If you are wondering how blogging can help you with search engine optimization, here are 10 SEO benefits of producing fresh content on a regular basis:

It helps you get backlinks

Backlinking is one of the main aspects of search engine optimization. If other websites link to yours, Google will consider it an authority website in real estate niche. As a result, your website will move higher in search engine results.

But how blogging can help you get backlinks? Well, you can create great resources for home buyers and sellers. You can also collaborate with influencers in real estate industry, interview them and quote them in your blog posts. They will definitely link to the content that promotes them and share it on social media channels.

While building links, you should keep in mind that links from only high authority, genuine websites will count. If you build links from low-quality websites, it will hurt your ranking, rather than help it.

Guest blogging opportunities

As you blog regularly on topics related to real estate, you will build a reputation as an expert. You can use this reputation to write guest blogs on authority websites. Most of the websites which accept articles allow authors to place a link (at least in the author bio). You can use this opportunity to link to your website. It will not only help with SEO, but also drive high quality traffic to your website from authority websites in your niche.

Fresh content helps you rank faster

Search engines pull the freshest and most relevant content whenever a search is performed. If you update your website with fresh content regularly, Google will give it priority when indexing content for your targeted keywords.

You can target keywords

One of the major benefits of blogging is that it gives you an opportunity to rank for your target keywords. Keywords are not as important as they used to be, but you should still include keywords, particular low-competition long tail keywords, in your content. A broad term keyword is a specific high competition keyword, for example ‘buying a home’, but a long-tail keyword for the same phrase will look like this – ‘how to buy a home in Texas with bad credit’.

Social proof

Search engines like Google have started taking into account ‘social proof’ while showing specific results. If your content has been shared widely on social media channels such as Facebook and Twitter, it will be given priority in search engine. Blogging can obviously help you build an audience that will share your content with others. It will indirectly help you with SEO.


While posting an article, you will obviously add multimedia like videos and images. Adding title tags and alt tags to your images will give your SEO a boost.

In conclusion

Now that you understand the important role blogging can play in improving your site’s SEO, you probably want to get started right away. Don’t get bogged down or feel overwhelmed. A systematic approach is what you need, starting with a content calendar.