If you are planning to blog on your real estate website, the first question that will stare you in the face is what type of content you should produce. Will posting generic blog posts related to your niche do any good? Well, you may go ahead and write lots of generic content, but you will soon realize that in order to take full advantage of benefits that blogging offers you need to know specific requirements of your audience and tweak your content strategy accordingly. In other worlds, you need to produce content that your audience finds interesting and more importantly, helpful. Only then they will be hooked and keep coming back for more.
But what type of content will engage your audience? Well, here are five best practices you should follow when blogging for your real estate website:
Audience segmentation
There are many stages a person has to go through when buying and selling a property. If a renter wants to buy a home, she will first need to get familiar with things like credit score, mortgage approval process, determining budget and finding a property. Put yourself in the shoes of this person and try to write blog posts specially targeted for her.
Segregate your audience into many segments depending on their age, background, financial situation and specific requirements. The content you write for a cash buyer will be different for someone who is struggling with his or her credit score. Both are buying a property, but they face different problems and challenges. So keep the specific requirements of your specific audience when writing content and write like you are directly speaking to them.
Offer helpful and actionable advice
When it comes to real estate niche, your target audience has to go through many complexities involved in the transaction of a property. Instead of giving generic advice, you should prove actionable steps that they can follow and surmount whatever specific problem they are facing.
One thing you need to keep in mind while dispensing advice is that it should not be legally binding. For example, if you are telling a distressed homeowner how to stop foreclosure through bankruptcy filing, you can write a blog post on this subject, but never forget to mention that he should consult with a real estate lawyer for an individual assessment of his particular situation.
Answering frequently asked questions (FAQs)
As a real estate professional, you must have a wealth of knowledge about what challenges your target audience face. Instead of writing generic advice, you can create a section on your website dedicated to answering questions that you come across frequently. This section will serve as a resource page whenever someone wants to find a solution to a common problem.
Help your audience understand real estate jargons
Understanding real estate terminology is important for your audience to understand any advice you provide through your blog posts. So make it easy for them to understand complex terms by creating a separate dictionary for buyers and sellers. For example, if someone wants to know what loan-to-value ratio means, he or she will look up the term explained in detail on your website and be thankful for your help.
Create visually appealing content
When it comes to creating visually appealing content, the first thing that will come to your mind is infographics. They make the process of understanding complexities involved in buying and selling a home very easy-to-grasp. You can either hire a designer or use free tools like Canva to create infographics.
