4 Ways Real Estate Agents Can Build Meaningful Relationships with Their Clients

Building a meaningful relationship with your clients is the best decision you can make if you want to grow your business. Although many agents neglect this relationship building tactic and instead treat their clients as their next meal ticket; you shouldn’t do so.

Some of the benefits associated with building a meaningful relationship with your client includes:

  • It helps you maintain an exceptional reputation as an agent
  • It helps you earn your client’s trust and guarantees that they will refer people to you

This article explores 4 simple ways through which you can build a relationship that spans beyond your current transactions with your clients.

Set Proper Expectations

Setting proper expectations right from the onset helps you establish yourself as an agent who is reliable and trustworthy.

Effective communication will ensure both you and your client are on the same page and they know what to expect from you and most importantly; when to expect it.

By setting proper expectations, you reduce the risk associated with making promises you can’t keep.

Don’t Make Promises You Can’t Keep.

One unfulfilled promise may cost you the opportunity to continue working with a particular client.

There’s a difference between making promises you can’t keep and setting proper expectations that situation beyond your control made impossible to fulfil.

With proper communication, the latter can easily be resolved however, no matter how open and “proper” the communication is; the former is will never be forgotten and it will definitely cost you much more than you realize.

Making promises you can’t keep will make clients lose trust in you and will limit your chances of being endorsed to others.

Be Genuine.

Choosing a real estate agent is a big deal for many clients. This is because they have spent a lot of time researching different agents before finally reaching out. The first point of contact with you must scream honesty!

Tips on appearing genuine to clients:

  • Put your client’s needs first
  • Answer their questions in a non-salesy way
  • Provide valuable insight that will help them in their search; either for the perfect house or for the perfect agent.

Go the Extra Mile

People want to feel special and cared for. Going the extra mile not only makes your clients happy with your service; it is also fulfilling a psychological need for them as well.

Show your clients that you really enjoy working with them and that you have their best interest at heart by making sure they get the best deal, get the best house for the money or invest in a prime real estate.

Going the extra mile will definitely set you apart from other agents who are solely focused on closing the deal and getting their commission. It will also increase your chances of getting good endorsements from these clients.


As a real estate agent, your reputation is the most valuable asset you possess. It is what gets you referrals. It is what helps you close deals quickly. As a matter of fact, good reputation is what makes you stand out from other agents in the industry.

By making a conscious effort to build meaningful relationships with your clients; you will be surprised at the number of positive online (and offline) reviews and testimonials you will be getting.

Do you have any meaningful client relationship success story? Share them with us in the comments section below.