Real estate agents using blogging as part of their content marketing have made a good choice. This is because blogs have been rated as the 5th most trusted source for accurate online information, and B2B marketers that use blogs receive 67% more leads than those that do not.
In order for a blog post to build your real estate brand, generate leads, and nurture and build relationships; it must possess 5 key elements:
Attention Grabbing Headline
The title or headline of your blog post is what intrigues someone to want to click on your article and read through. The importance of your blog title must not be overlooked because no matter how good your article is, nobody will read it if the title doesn’t capture their attention.
Pro Tip: Consider using numbers and how-to’s in your titles and make them direct and actionable.
A Strong Introduction
Once you’ve been able to entice visitors to click through as a result of your attention-grabbing blog title; the next step is to keep them engaged with a strong introduction. Questions your introduction must answer are:
- What are they going to learn and that is the value to them?
- Why should they keep on reading? Are there any statistics to back up your claims?
Pro Tip: Your introduction should clearly and explicitly highlight what the blog is about and how it’s going to help them in a clever and intriguing way.
The body of your article must contain detailed paragraphs that will lead your readers from one point to the next. Back up each claim with data and links to relevant resources to make your content more authentic and authoritative.
- Make each paragraph short and precise.
- Consider using bullet points and subheadings
Pro Tip: Make sure you deal with one point within a paragraph and let each paragraph lead to the next.
Visuals are a key component of any blog post. Good images tend to help you “explain” your articles more as it gives it more life. Adding images to your blog post also increases the chances that it will get shared.
Tips on getting and using images:
- Use royalty-free stock images
- Use online image editors like <Canva> to design your images
- Save your images with the same title as your blog post (it helps with SEO)
Pro Tip: Choose images that have a high resolution – unless you’re designing an abstract blog title image.
A Compelling Call-to-Action – CTA
The conclusions of your blog article are meant to serve two purposes: reiterate your main points and give a summary of your article, and motivate them to take a” next step.”
Motivating them to take the next step is what a compelling CTA is all about. Your CTA is your closing statement —where you compel your readers to take action.
- Asking them to subscribe to your blog.
- Asking them to contact you for more information, or submit their comments.
- Asking them to download a lead magnet.
Pro Tip: Make sure your CTA is clear, concise, and is prominently featured at the end of your blog.
In order for your blog post to generate leads; these key elements should be incorporated into your content creation process.
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