Vince Goldsmith

Over the past decade, the real estate industry has increasingly become more competitive than ever before. Thanks to the internet and the increasing number of smartphone users across the United States (and indeed across the world), the real estate industry has been given a level playing ground for all the players – big or small. … Read more

I have found there are some “soft skills” that can really help your content marketing plan move the needle for your organization. While finding the right content development team is paramount — and every organization needs something a bit different — here are some of the traits I suggest looking for: An understanding of the … Read more

The process of content marketing entails selecting and delivering useful information to customers to establish credibility. Surprisingly, this and other content marketing practices can also be applied to the work of a real estate agent.  Content marketing is a multi-step process, whereby businesses select and publish useful information that helps their customers and prospects make … Read more

If you’ve ever traveled the world or been a toddler, you already know how frustrating it can be to not speak the language. Seemingly simple tasks become more difficult without knowing the necessary words to properly express yourself. The same is true with social media and online marketing. Keeping up with the lingo is as … Read more

Sometimes social media can feel like a roll of the dice. Maybe you’ve registered your business online and are crossing your fingers that customers find you. Maybe you’re hoping that you’ll get rich quick if you just sign up for Facebook, Twitter, or whatever’s the hottest social-media site of the…

ac·tion·a·ble  (ˈak-sh(ə-)nə-bəl)  adj.  Relating to or being information that allows a decision to be made or action to be taken. So, you’ve just written up that great post on the new development in your neighborhood – or whatever it is you talk about on your website.  Good for you, that is what the Internet is all about.   … Read more

We all know a long term strategy to developing content is necessary for our sites to become known as authoritative and for us to get leads. Yet most agents tend to think of content along two lines: Quickly conceived short postings about current news and developments in our neighborhoods (this is what most real estate blogs … Read more