As a real estate agent you have a lot to worry about: prospecting for listings, getting referrals, showing houses, writing contracts, etc.
The last thing you should have to worry about is your blog content.
You may find yourself wondering – does everyone write their own content?
I have an answer for you – no, they don’t.
Here Are 6 Things to Understand About Content Outsourcing
1. Content marketing is too important to be left undone.
Did you know that content marketing generally costs 62% less than traditional marketing and advertising – yet it generates almost 3 times as many leads?
No matter who writes your content, delivering strong content is vital to your marketing. And even if you have to pay someone to create the content for you – it is still going to be less than what you would spend on traditional advertising and marketing.
And strong compelling content, with a call to action, delivered on a consistent basis – has the potential to generate more leads – which will result in a higher ROI.
2. 62% of companies outsource content marketing. (Mashable & Inbound Writer)
That’s right – over half of companies are outsourcing their content marketing. This can include outsourcing of the development and promotion of blog content, infographics, videos, and much more.
3. 72% of large companies and 33% of small companies use a combination of in-house and outsourced resources for content creation. (Content Marketing Institute)
Just because you outsource the creation of some content, doesn’t mean all of your content will come from outsourcing. As a matter of fact, with outsourcing, you’ll be able to focus your content efforts on more in-depth content like local stories or neighborhood developments that only you can provide.
4. When marketers outsource their content marketing, 64% outsource writing, 54% outsource design, 30% outsource distribution, and 22% outsource editing. (Content Marketing Institute)
Effective marketers know it’s important to focus on what you’re good at – and let others do what they’re good at.
How Outsourced Writers Benefit Your Blog (and Business)
Now that you have an idea of how other marketers are using outsourced resources to develop their content marketing strategy, let’s look at the benefits they are receiving.
5. Freelance writers can increase your business’s quality content output.
If you can only put out one post a week, then adding additional content can help you improve your reach. This will help your business have more content to attract potential customers from search engine and social media traffic.
6. Freelance writers can help you build industry authority.
If you want to build the authority of your real estate practice, using outsourced content from professional real estate writers can help you build an authoritative reputation in your neighborhood.
In Conclusion
Don’t sweat it if you don’t have time to do the content marketing that’s necessary for your business. There are good outsource options available for quality content for your blog. Follow our blog or follow us on Facebook to find out more!
