With more than 90 percent of buyers starting their search for homes online, the success of your real estate business largely depends on how easily they can find you in the virtual world. A strong online presence will build your brand’s reputation. This reputation will automate the lead generation process helping you get more clients with no or little efforts on your part.
If you want to improve your brand’s online presence, content marketing is the first thing you should get on with. Here are five ways content marketing can take your real estate business to the next level:
Better results with a shoe-string budget
If you have invested in traditional marketing methods like ads or flyers, you already know that these mediums are expensive and have a very short lifespan. Compare it to a detailed blog post that ranks high in search engines. You can have it written for a few dollars or do this yourself. This single blog post will ensure your brand’s online visibility for a long time.
Real estate content marketing spreads your brand message quickly
A common argument against content marketing is that you have to invest a lot of time to get long-term results, while traditional marketing methods can show results quickly. This may be partly true, but a content marketing campaign executed in the right manner can also produce great results in a short period of time.
If you are aware of the concept of viral marketing, you probably already know that you can reach a big audience with a single piece of content. It may be a blog post, a video, an infographic or simply an image.
Helps you network
You can network with other professionals in related industries even without meeting them in person. You can become acquainted with other people in your industry and connect them before ever being introduced in real life. If they find interesting content on your website, they will refer clients to you.
Helps you know your prospects better
When you use content on your website, you will get reactions from your target audience in form of comments, questions and feedback. You will get to understand their problems and challenges in a better way. You can take a peek at the demographic of people who are interested in working with you. Thanks to free tools like Google Analytics, you can easily find out who’s reading your stuff, what pages they’re clicking on, and much more.
Builds yours and your real estate brand’s reputation
Content marketing is the best medium if you want to have your brand noticed by the mainstream media. Content marketing will establish you as the go-to person whenever there is a debate over a major development in the real estate industry in your area.
If you have a blog, people know that you understand the industry, and are able to share your knowledge in plain terms. This already puts you two steps ahead of any competition.
It is true that you will take a lot of consistency and persistence to build and successfully run a content marketing campaign but once you do that, you will reap all the benefits mentioned above.