As a real estate agent, the fastest way to grow your business is by having as many leads as possible. However, traditional marketing tactics such as distributing offline with flyers or placing newspaper ads are no longer as effective as they were decades ago.
Many companies from various industries have identified the potential in content marketing; providing valuable content to inform, educate and entertain prospective clients. One of the major tactic that content marketing employs is blogging and here are 5 benefits of blogging for your real estate business:
- Blogging helps you build trust and credibility fast
One of the major benefits of blogging is that it helps you build your credibility faster than any other means marketing. By constantly offering consistent value through blogging; people will perceive you as an expert in your industry and will be more likely to trust you over another real estate agent who don’t blog.
- Blogging provides a 2-way communication
One of the reasons why blogging is so successful is because of the social media factor. Unlike traditional marketing where communication is a 1-way street, blogging offers your readers a transparent way of communicating with you based on the contents of your blog content without any strings attached.
- Blogging generates more leads
By providing your audience with information such as predicting real estate industry trends or giving a review on a particular neighborhood and local businesses there; you’re showing confidence in your knowledge of the market. This will boost your business reputation and lead potential clients to seek you out should they require specific advice. In other words, blogging drives more traffic to your website.
- Blogging is Search Engine-Friendly
Unlike websites, blogs rank higher in search engine results because it offers more content to potential readers. Before people commit to buying a house, the first they will do is to research the local neighborhood to see how life is like there. They will use search engines to carry out their research and because you’ve created awesome content that contains such information, Google will bring your blog as part of the search results. This helps you generate more leads in the long run.
- Blogging can be monetized
If you’re constantly providing valuable content on a regular basis through your blog, you will invariably generate more website traffic. This can be monetized through Google Ad-sense and other affiliate marketing programs. You can also easily sell to your subscribers because they trust you as a credible source of information.
Another benefit that blogging offers you as a real estate agent is exposure. By regularly blogging (and aggressively promoting) you will drive a lot of traffic to your website which means more people will get to your listings.
Blogging brings with major benefits and we encourage every real estate agent to incorporate blogging as an integral part of their marketing strategy. Content marketing is the foundation of any marketing activity and as such, is the fastest way to grow your business.